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wine2wine 2016 ENG has ended
Wednesday, December 7 • 10:15 - 11:15
ENOLYTICS - Big Data for the wine industry: how it’s used to drive revenue and increase profits

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Wine consumers around the world talk about your wines every day. Every day, they “talk” digitally about their taste preferences. Every day, they “talk” digitally about the wines they buy (and don’t buy). Every day, they’re sharing insights and leaving a digital trail of behaviors that, when analyzed scientifically and systematically, can guide intelligent business decisions about operational and marketing strategies. In this session we’ll hear from colleagues and practitioners about how the nature and the availability of big data has evolved within the wine industry, and how they’re using it to drive revenue and increase profits.

Speakers
avatar for Giampiero Bertolini

Giampiero Bertolini

Marchesi De' Frescobaldi
Born in Quito (Equador) on September 16th 1962, he his married and father of one boy and two girls. After graduation in Economics at the Florence University, he attended a Marketing International Course at the Sloan Business School Massachusetts Institute of Technology (M.I.T) Boston... Read More →
avatar for Felicity Carter

Felicity Carter

Wine Business International
Felicity Carter is editor-in-chief of Meininger’s Wine Business International, the world’s only global, English language wine business magazine. Published in Germany, it has subscribers in more than 40 countries. A wine judge, Felicity has judged in Portugal, Germany, Bordeaux... Read More →
avatar for Cathy Huyghe

Cathy Huyghe

Enolytics
Cathy Huyghe is the co-founder of Enolytics, a new big data services firm for the wine industry. Huyghe is also a wine columnist at Forbes.com, finalist for the IWSC Wine Communicator of the Year award in 2016, and author of the award-winning book, Hungry for Wine: Seeing the World... Read More →


Wednesday December 7, 2016 10:15 - 11:15
Vinitaly International Lounge

Attendees (4)